Search Engine Ranking – Learn The Principles   by Shira Lagone

Search Engine Marketing – Learn The Basic Principles

SEO is the short way to say Search engine optimization. It is the practice of trying to find better rankings in Google, Yahoo! and MSN. Those three are called the ‘big three’ because nearly all searchers use one too, so it is the most profitable for you to try to optimize on their behalf.

Americans conducted 7. 4 billion searches on-line in May, up 12 percent through April. Google Sites registered essentially the most search queries performed along with 3. 3 billion, followed by Yahoo! Sites (2. 1 billion), MSN-Microsoft (963 thousand) – Comscore

Search engines take into mind many things in your web site, optimizing those is named on-page optimization, everything that isn’t your internet site is off-page optimization. Now, while the exact rank formulae are secret, this is what is widely considered ’simple SEO’.

First, we want to enhance on-page optimization. So we have to pick out keywords. There are a variety of tools you can search for which will provide you with lists of keywords which are usable.

Now you have the keywords. So you now must see what the top people are doing for them (warning: basic html and mathematics needed ahead). Go to the top person on the main keyword you have, on google. As an example, we’ll use the keywords and phrases ‘free downloads’, and I’ll do the math together with you.

Keyword density is the measure of how many times the keyword appears compared to other text in that area. The areas include: title, meta keywords, meta description, plain content (text message), h1, h2, h3, bold, italics, underlined and domain title.

Let’s do some of the math for download.com. Their title is: “Reviews and free downloads at download.com” First we ignore any ‘common’ word, like ‘and, the, at’ etc. So we have: “Reviews free downloads download.com” So, ‘free downloads’ takes up 14 characters out of 35, or 40%. In the meta description tag, it’s 14/272 = 5.14%, so go on and on through the list, keeping it in an excel. After you’ve done the top 10 in google, go to the top 10 in yahoo and msn, ignoring the repeats and do it again. Now, take the average. For the title, let’s say my average was 15%. I wanna try to have a percentage close to that. Too much, and I might get penalized, too little and It wont help.

That’s the basic on-Site Seo. Matching keyword density on the spot. Off-site seo is everything which is not on your site, mainly getting links with the beginner. The kind of links you choose are links from a relevant website that has number of other links to various other sites. Ways to get these kind of: Submit to directories as well as reciprocal linking. Submit your site to be able to directories. You can find many lists of which on google. Reciprocal linking is dealing links, or in effect, ‘I’ll link to you when you link to me’. The best way for getting one is to visit to a person who’s website is close in theme with yours, find their email and send your own one.

About the Author

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